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Brand Monitoring: 5 Types of Keywords Every Company Needs to Track
From social media, to online advertising campaigns, to collaborations with influencers – you’ve been working hard to create buzz online around your brand and its products. How do you know if it’s...
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Hospital Marketing: Reputation Management for Doctors & Hospitals
Most of us probably never think about hospitals as businesses with marketing teams and “customers.” They’re just there when we need them, which hopefully isn’t often. But hospitals and clinics are big...
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5 Reasons Why Google Alerts Just Aren’t Enough Anymore
If you’re in marketing or communications, you’re almost certainly familiar with Google Alerts. It’s the free tool that sends email updates whenever your keywords are used online. And even though Google...
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How to Set Up Google Alerts and Go Even Further
Are you new to Google Alerts? If so, that’s incredible. You’ve somehow managed to avoid one of the most popular free business tools available on the internet. Don’t worry, it’s not too late to get...
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Your 5-Step Reputation Management Action Plan
Do you know what customers – and potential customers – think about you? Whether you’re a restaurant chain, a hot tech startup, or an agency with a host of clients, it’s vital that you understand what...
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5 Tips for Writing Effective Online Reviews
If you own a computer or a smartphone, chances are that you’ve done some form of online shopping before. Online shopping has many pros and cons as you have probably experienced. On one hand, you can...
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7 Reasons Online Reviews are Essential for Your Brand
Having easy access to the web has radically changed the way people shop for almost everything today. From mobile phones to dentist services, it’s rare to blindly make a purchase decision without...
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6 Ways Retail Brands Can Leverage Media Monitoring
The internet and social media has revolutionized the way brands – specifically – retailers, interact with their audience. What was once a monologue finally turned into a conversation between brands and...
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5 Brand Monitoring Metrics You May Not Be Tracking
Today’s brands face many more marketing challenges than those before them. Not only due the number of stiff competition, but because modern consumers can be a pretty demanding bunch. Not only are they...
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6 Reasons Why Financial Institutions Need Media Monitoring
Banks, payment and insurance companies need to appeal to all types of customers. Part of this implies to have a bulletproof strategy — especially on social media. Like it or not, social media isn’t...
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